Business Respect - CSR Dispatches No#161 - 16 Nov 2009
An email newsletter with news and discussion focusing on corporate social responsibility globally, looking at the companies in the news and the emerging issues. Linked to the website at http://www.businessrespect.net and produced every two weeks.
This web page provides news stories and articles from the newsletters. Newsletters also include links to features on the internet, Mallen's blog, and other resources.
In this issue, we look at one company's report that has tried a new approach to engaging its main stakeholders.
So last issue, the main feature looked at questions a recent survey had raised about how well companies were doing in producing online reports. This issue's feature is a complement to that one - a case study of the first year's sustainability report by BAM Nuttall.
I was asked to work with BAM Nuttall on their report because they wanted something that would engage some of their key audiences better than some of the standard reports achieve. Having preached for years, here and elsewhere, that CSR reports need to be better targeted at the audiences that count, I could hardly refuse - even though producing people's reports is not what I would generally agree to do.
The result is detailed below, and I would welcome any feedback you might have.
What's more, I will be discussing this case study at Ethical Corporation's reporting conference in London next week. Look out for me there and come along and say 'hi' if you get the chance.
You should also check out next year's big event - Ethical Corporation's annual Responsible Business Summit. See the ad below for details, but this is emerging as the head-and-shoulders-above-the-rest event in the UK calendar.
UK: Survey shows impact bad management has on staff
Almost half of workers polled in the UK said that they had left a job because of bad management and that, given the option, they would rather take a pay cut than be managed by someone with poor skills.
BP faces damages claim over pipeline through Colombian farmland
BP is being sued by a group of Colombian farmers who say that the company's activities have damaged their land and crops. The case, which is the first of its kind being brought in a UK court, alleges that the company's Colombian subsidiary has caused landslides and pollution to water supplies and soil.
US: Intel accused of 'bribery and coercion' by NY attorney-general
Intel has been targeted in a lawsuit detailing how it had allegedly maintained a dominant market position by using bribery and coercion to stifle fair competition.
A case study of a different approach to reporting
Author: Mallen Baker, dated 16 Nov 2009
Supposing you put to one side the rules about how you're supposed to produce a CSR or sustainability report. Supposing you started with almost a blank page and focused on what might make the people you most want to communicate with actually read your report. What would that look like?
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