Business Respect - CSR Dispatches No#173 - 25 Jan 2011

An email newsletter with news and discussion focusing on corporate social responsibility globally, looking at the companies in the news and the emerging issues. Linked to the website at and produced every two weeks.

This web page provides news stories and articles from the newsletters. Newsletters also include links to features on the internet, Mallen's blog, and other resources.

In this issue, we look at the implications of the recent Edelman Trust Monitor for CSR and social media


It shouldn't be a big surprise that those CSR commentators that most use social media platforms tend to be big on arguing that companies should be using social media as part of their CSR communications.

But CSR teams are at least one step, maybe two, behind their marketer colleagues in hearing this message.

Is that the reason, one has to wonder, why the Edelman Trust Barometer this year shows some slightly startling findings? This is the focus for the main article this time.

By the way, we all know the power that external recognition can give to our efforts internally. If what you do can be acknowledged as best-in-class by credible outside judges, it can boost credibility no end.

So you might want to check out the ad below for the Ethical Corporation Awards. This year, I have been asked to chair the judging panel - and needless to say I am hungry to hear the genuine good news stories! Could one of them be yours?


Sustainable tuna claims dropped after Greenpeace campaign

One of the UK's main brands of tinned tuna, Princes, has said it will drop claims from its packaging that fishing methods used for its product protected the environment and marine life. The move came after Greenpeace complained to the Office of Fair Trading about the claims which, the group said, were misleading to the public.

AccountAbility hits back at 'untenable' standards board

The management of embattled standards organisation AccountAbility has issued a letter to stakeholders attacking the actions of its own AA1000 Standards Board following the collective resignation of that group earlier this week.

Germany: Government bans Heckler and Koch gun exports to Mexico

The German government has told weapons manufacturer Heckler & Koch that it should not carry out arms shipments to Mexico due to concerns that the guns are being used in human rights abuses.

Amnesty International attacks draft Ruggie human rights standards

A group of human rights NGOs, including Amnesty International, has said that it opposes the current draft standards for companies on human rights drawn up by John Ruggie, the United Nations Special Representative on the subject.

Japan: Three quarters of companies ignore biodiversity

According to an Environment Ministry survey, the majority of Japanese firms ignore the impact that their operations may have on biodiversity.


The ever-changing currency of trust

Author: Mallen Baker, dated 25 Jan 2011

The language of trust is, as far as I can see, the common language between marketers and corporate social responsibility teams. By and large, they have very different perspectives on the dynamics of business but the one thing they will agree on - if you lose trust, your job just got a lot harder.

Previous edition - No 172 | Following edition - No 174

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