Business Respect - CSR Dispatches No#182 - 21 Feb 2012

An email newsletter with news and discussion focusing on corporate social responsibility globally, looking at the companies in the news and the emerging issues. Linked to the website at http://www.businessrespect.net and produced every two weeks.

This web page provides news stories and articles from the newsletters. Newsletters also include links to features on the internet, Mallen's blog, and other resources.

In this issue, we look at what the latest Harris Poll tells us about the reputation of top companies.

Welcome

I've just completed a great ten day session talking CSR with students in Buenos Aires, hosted by Amartya. A great programme put together by good people. The summer weather certainly didn't hurt, either!

In the mean time, the latest Harris Poll has put a focus again on the reputations of some of the top companies - and what actually goes to produce a good one. Since trust and reputation are so closely intertwined and trust is, for me anyway, a key component of the business case for CSR, it's always worth looking more carefully at what these exercises tell us. The limitations of methodology mean they tell us less than they claim, but sometimes they tell us things that some would find counter-intuitive. It's always worth asking some questions when that's the case, so that is the focus for the main feature this time.

Finally, I hope you will join me in welcoming a new advertiser to Business Respect. The Responsible Business Exhibition is taking place in the Business Design Centre in London on 14-15 March, with lots of stalls relevant to companies, social enterprises and charities, along with seminars and case studies. It's organised by United Business Media along with Business in the Community, and well worth a look. See the advert below.

News

France: Monsanto found guilty of chemical poisoning

Monsanto has been found guilty by a court in Lyon of poisoning farmer Paul Francois who suffered neurological problesm after using the company's Lasso weedkiller. The suit charged that Monsanto had failed to provide sufficient warnings on the product label.

US: Bill Gates urges SEC to ignore corporate lobbying on corruption

Microsoft founder Bill Gates has written to the US Securities and Exchange Commission urging it to disregard attempts by energy companies to water down anti-corruption legislation.

Article

The tricky task of measuring a reputation

Author: Mallen Baker, dated 21 Feb 2012

The latest Harris Poll has been produced purporting to give an update on the reputations of the 'most visible companies' to the US public.

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