Business Respect - CSR Dispatches No#183 - 9 Jul 2012

An email newsletter with news and discussion focusing on corporate social responsibility globally, looking at the companies in the news and the emerging issues. Linked to the website at and produced every two weeks.

This web page provides news stories and articles from the newsletters. Newsletters also include links to features on the internet, Mallen's blog, and other resources.

In this issue, we look at why you should be making your online CSR / sustainability reporting more immersive if you really want to reach your stakeholders.


Yes, it's been a while. The banner on the newsletter that says it is sent out fortnightly has been - um - aspirational during 2012. However, work has been ongoing on a big project which I'll talk about it the next issue - which will come in a fortnight's time. Honest.

In the mean while, lots has been going on in the wider world. Another banking scandal. Failure in all but name at Rio+20. Lots of rain and bizarre weather in different parts of the world (all purely coincidental no doubt). The Olympics are on their way, along with every campaigning NGO that can think of some press release to write slating one or more of the sponsors. Busy times.

The main feature this time talks about reporting - and in particular why an approach to making your online report more "immersive" may be at least part of the answer to the ongoing conundrum about how you get some of your direct stakeholders to engage with what you're doing. We know by now that customers, employees, suppliers and local communities don't get their information from reports, don't we?

My plan is to release a short series of videos looking at examples of immersive reporting in more detail. Those will start to appear in the next couple of weeks.

Also on the cards will be a redesign for the html version of this newsletter. The newsletter and the Business Respect website have not been updated for some time, and the state of the art has moved on in the mean time. I mention it now so that when the redesigned version appears (not sure whether it will be by the next issue) you won't suddenly wonder what this strange this is that's just appeared in your email box.

Have fun - see you again in two weeks time. Yes, really!


Canada: Tobacco class suit seeks billions for smokers

A class action lawsuit that argues that three of the major tobacco firms manipulated nicotine levels and hid evidence on the health effects of smoking is coming to trial after 15 years. The suit, which seeks up to C$27bn in damages, is the first of its kind in Canada.

Brazil: Chevron head threatened with 30 years jail over spill

Criminal charges are being brought against 17 employees of Chevron and Transocean for an oil spill in Rio de Janeiro. Prosecutors said that George Buck, the head of Chevron's operations in Brazil, should go to prison for 31 years for his part in creating a major incident of pollution.

US: Walmart shares dip over Mexican bribery cover-up

Walmart has been hit by a bribery scandal involving its Mexican business. Executives paid bribes of around $24 million to gain permits for new stores and, most damagingly, executives at the group's headquarters allegedly covered up evidence of the activity according to the New York Times.

US: Diageo pulls funding from climate change denier institute

Drinks giant Diageo has said it will avoid funding the Heartland Institute following a campaign that compared people who believe in the reality of climate change with mass murderers.

Walmart targeted over labour practices at CJ Seafood

Over 140,000 people have signed a petition calling on Walmart to end its relationship with supplier CJ Seafood for alleged abusive working conditions.

UK: Barclays boss gives up bonus after bank fined for "widespread misconduct"

Chief executive Bob Diamond will give up his bonus for the year after Barclays was fined for attempts to rig the key interbank interest rates after a period of what the Financial Services Authority (FSA) called "serious and widespread misconduct."

Nestle sets out actions on child labour

Nestle has launched an action plan to address child labour in the Cote d'Ivoire in response to an independent review on its supply chain there. The review was carried out by the Fair Labor Association, and made a number of recommendations all of which the company says it has accepted.

France Telecom investigation over staff suicides linked to bullying

France Telecom is under investigation after 35 employee suicides in 2008 and 2009 have been linked to a restructuring programme that allegedly undermined employees' well being and was akin to bullying.


European voters choose nice things not nasty ones

Author: Mallen Baker, dated 7 May 2012

If you want to know how difficult it will be for businesses and governments to achieve sustainability, you only have to look at how the term 'austerity' - in the context of national policy - has become a label for an abusive ideology.

Why your CSR report should be immersive

Author: Mallen Baker, dated 9 Jul 2012

The vast majority of companies are missing a huge trick on the online communication of their social responsibility. They make a major investment in collecting the data of what they are doing, and then completely fail to get the value from that effort with the stakeholders that are most important to them.

Previous edition - No 182 | Following edition - No 184

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