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US: Toyota's green image in question

Date: 4 Oct 2007

Environmental campaign groups have criticised what they see as resistance by Toyota Motor Corp to fuel economy proposals to be considered by the US Congress. Other companies, such as Ford and General Motors share the same public policy position, but Toyota has attracted particular attention because of its more progressive track record of producing greener cars, such as the Prius hybrid.

A lobbying campaign has been undertaken, with thousands of emails and faxes bombarding Toyota urging the company to support the objective of legislating for a 35 mile-per-gallon standard by 2020.

Toyota has said that the Senate bill would hurt the industry. It supports the alternative proposal which would still raise the standards by up to 40 percent and give motor manufacturers a more achievable timeframe.

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