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Canada: La Maison Simons pulls catalogue over 'too thin' models

Date: 29 Aug 2008

Photo from catalogue of Simons models

Fashion retailer La Maison Simons has pulled its latest fashion catalogue following complaints that it used images of models that were unsuitable because of their extreme thinness.

The company president Peter Simons said that he had ordered the catalogue pulled, and that it had been approved whilst he was away on holiday. He said that the images were destructive to a more vulnerable portion of the population, and he apologised for their use.

The catalogue had a print run of about 450,000, and featured ultra-thin models sporting the company's Twik brand.

Simons said: "We are into social responsibility here. I'm fully aware of what it is and I'm taking full responsibility for it. It's my job to ensure that we are a constructive actor in the community."

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