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US: Sports brands respond to Greenpeace toxics campaign

Date: 7 Sep 2011

Greenpeace detox campaign

Adidas, Nike and Puma have committed themselves to 'Zero Toxic Pollution' by 2020 following a 'detox' campaign by Greenpeace. The companies have been in discussions to create a cross industry standard after the campaign group highlighted chemicals used in textile manufacturing.

The Greenpeace campaign began with a report that linked the brands with Chinese suppliers that had allegedly been releasing pollution into rivers. Then these claims were followed up by tests that showed potentially harmful chemical traces on clothes.

The campaign had then progressed in typical Greenpeace colourful fashion, with YouTube videos of young people stripping off branded clothing outside stores, and demonstrations at trade shows and even at football matches.

The companies have said they will gather at an industry forum within weeks to develop a roadmap towards the zero target.


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