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US: Diageo pulls funding from climate change denier institute

Date: 7 May 2012

Heartland poster

Drinks giant Diageo has said it will avoid funding the Heartland Institute following a campaign that compared people who believe in the reality of climate change with mass murderers.

The organisation ran a billboard showing Unabomber Ted Kaczynski with the caption "I still believe in global warming. Do you?" along with a press release that claimed "most prominent advocates of global warming aren't scientists. They are murderers, tyrants, and madmen." The billboard was withdrawn after one day.

Diageo began reviewing its association with the organisation following the leak of internal documents by climate campaigner Peter Gleick which showed its approach to promoting alternative climate change views into US schools.

Following the billboard, a Diageo spokesman told the Guardian newspaper that the company opposes climate scepticism. He said that the company's prior involvement had been limited to a small donation related to a tax excise issue.

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